Revenue Alignment Podcast (R.A.P.) by ICAD Marketing

24 - Becoming a Category Design to Show Marketing's Value | Christopher Lochhead

This is the Revenue Alignment Podcast where we educate Marketers on how to demonstrate and communicate their value at a C-suite level to secure bigger budgets and more creative freedom. This means helping Marketers learn how to be more business and revenue minded, and align with other non-marketing functions to deliver revenue for the company, and not just focusing on marketing metrics.

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24 - Becoming a Category Design to Show Marketing's Value | Christopher Lochhead

Fri, 04 Nov 2022
23 - Making the Business Case for Marketing Budget During a Recession (Abby Obomighie)

Thu, 13 Oct 2022
22 - Changing Marketing’s Perceived Value Within a Sales-Led Organization (Laura Erdem)

Thu, 22 Sep 2022
21 - Aligning With Sales to Deliver Value C-Suites Care About (Donald C. Kelly)

Thu, 01 Sep 2022
20 - Building Your Internal Thought Leadership to Get C-Suite Buy-In (Ashley Faus)

Thu, 11 Aug 2022
19 - How Revenue Alignment Helps Marketing and Sales Get What They Want

Thu, 04 Aug 2022
18 - Understanding and Executing Marketing Fundamentals to Deliver Business Value and Get Buy-In

Tue, 26 Jul 2022
17 - Striking the Balance Between Marketing Leeway and C-Suite Buy-In

Tue, 19 Jul 2022
16 - Pulling the Right Levers to Drive Revenue Growth and Prove Marketing's Value (Sam Kuehnle)

Wed, 18 May 2022
15 - Focusing on the Main Things to Show Marketing's Value to Your CEO (Andrew Smith)

Wed, 06 Apr 2022
14 - Shifting from a Marketing to a Business Mindset to Elevate Your Marketing Game (MJ Peters)

Wed, 09 Mar 2022
13 - Breaking Down Attribution to Show Marketing's Contribution to Revenue (Steffen Hedebrandt)

Tue, 22 Feb 2022
12 - Getting CEO Buy-In for Your Marketing Campaigns by Being Customer and Data Focused (Zachary Harding) Part 2

Tue, 08 Feb 2022
11 - Getting CEO Buy-In for Your Marketing Campaigns by Being Customer and Data Focused (Zachary Harding) Part 1

Tue, 01 Feb 2022
10 - Aligning With Your CEO to Prove Marketing's Value in the Short and Long Term (Megan Bowen)

Tue, 18 Jan 2022
9 - Dear Marketers: For 2022 Get Out of the Marketing Bubble

Thu, 06 Jan 2022
8 - All Content is Not Created Equal and Your Content Strategy Shouldn’t Be Either

Mon, 27 Dec 2021
7 - Developing a Data Mindset & Business Acumen to Communicate at a C-Suite Level (Cassidy Shield)

Tue, 21 Dec 2021
6 - Proving Marketing's Impact to Your CFO to Secure Bigger Budgets (Terrell Turner)

Mon, 06 Dec 2021
5 - How Marketers Can Better Align With Sales to Drive the Entire Funnel

Mon, 29 Nov 2021
4 - How Marketers Can Prove Their Value by Becoming Revenue Responsible (Andrei Zinkevich)

Tue, 23 Nov 2021
3 - Marketers: Focus on Business Outcomes NOT Marketing Metrics to Prove Your Value

Tue, 16 Nov 2021
2 - How Marketing Can Better Align With Sales Throughout the Buying Process (Thibaut Souyris)

Mon, 08 Nov 2021
1 - Intro to the Revenue Alignment Podcast

Tue, 02 Nov 2021

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