Revenue Alignment Podcast (R.A.P.)
24 - Becoming a Category Design to Show Marketing's Value | Christopher Lochhead
24 - Becoming a Category Design to Show Marketing's Value | Christopher Lochhead
This is the Revenue Alignment Podcast where we educate Marketers on how to demonstrate and communicate their value at a C-suite level to secure bigger budgets and more creative freedom. This means helping Marketers learn how to be more business and revenue minded, and align with other non-marketing functions to deliver revenue for the company, and not just focusing on marketing metrics.
More episodes
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24 - Becoming a Category Design to Show Marketing's Value | Christopher LochheadFri, 04 Nov 2022
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23 - Making the Business Case for Marketing Budget During a Recession (Abby Obomighie)Thu, 13 Oct 2022
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22 - Changing Marketing’s Perceived Value Within a Sales-Led Organization (Laura Erdem)Thu, 22 Sep 2022
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21 - Aligning With Sales to Deliver Value C-Suites Care About (Donald C. Kelly)Thu, 01 Sep 2022
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20 - Building Your Internal Thought Leadership to Get C-Suite Buy-In (Ashley Faus)Thu, 11 Aug 2022
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