98 KUPD is a radio station serving the Phoenix metro area under the ownership of Hubbard Broadcasting, Inc. It broadcasts an Active Rock music format.

Its weekly schedule is music-focused with the station's in-house team of DJs showcasing their curated playlists with the best Rock music of today combined with some timeless classics. Entertaining moments, contests, news of the entertainment showbiz, and short news reports also feature in the station's lineup.

98 KUPD has been an active promoter of Rock music through sponsoring events and concerts in Arizona, such as the famous UFEST. For its efforts, it entered the Rock Radio Hall of Fame in 2014.

As of 2016, the station only live streams within the USA. Its podcasts, however, are available globally.

Popular shows and DJs

• Fitz Madrid
• Go Punk Yourself with Craven Moorehead
• The Brady Report with Brady Bogen
• Holmberg’s Morning Sickness with John Holmberg
• Into the Pit with Marcus Meng