The Groove by Peggy Anne Salz

61 - Breaking Down The Aarki Rebrand

The Groove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/

More episodes

61 - Breaking Down The Aarki Rebrand

Thu, 02 May 2024
60 - Helping Non-Gaming Apps Climb Rank In The App Stores

Tue, 30 Apr 2024
59 - How AppSamurai Attracts High-Value Players

Fri, 26 Apr 2024
58 - Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk

Fri, 29 Mar 2024
57 - Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain

Fri, 23 Feb 2024
56 - How One Dating App Reaches Double-Digit Uplift With Personalized Pricing

Thu, 08 Feb 2024
55 - The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth

Thu, 25 Jan 2024
54 - The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman

Thu, 11 Jan 2024
52 - The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain

Fri, 15 Dec 2023
51 - Crafting Compelling CTV Creatives That Convert With Vibe’s Arthur Querou and Adjust’s Gijsbert Pols

Thu, 21 Sep 2023
50 - Now You Can Stop App User Churn Before It Starts — And Adikteev’s Kate Lovejoy Shares How

Thu, 14 Sep 2023
49 - Harnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin Ferrier

Thu, 07 Sep 2023
48 - Customer Relationship Building 101: A Conversation Between Kongregate And Smadex

Wed, 28 Jun 2023
47 - A SKAN 4.0 Crash Course: From Value Mapping to Predictive Modeling with InMobi's Dharak Desai

Thu, 22 Jun 2023
46 - Enote: A Subscription App Creating a Symphony Between AI and Music

Thu, 11 May 2023
45 - Syed Hamid on How Sofy.AI Increases Productivity 10x and Takes the Pain Out of QA Testing

Thu, 13 Apr 2023
44 - What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin's Andrey Kazakov

Thu, 30 Mar 2023
43 - Branch's Adam Landis on Marketers' Biggest Data Mistakes and Opportunities

Thu, 12 Jan 2023
42 - Sony's Will McKinney-Raphelt and deadHYPE's Bernard Koomson on Remembering Human Nature When Designing Customer Experience

Thu, 29 Dec 2022
41 - Spread It Out! NCSolutions' Leslie Wood on the Power of Frequency and How to Improve Your Advertising

Thu, 15 Dec 2022
40 - Influential's Ryan Detert on How Marketers Can Match Up With Influencers That Elevate Brand and Revenues

Thu, 01 Dec 2022
39 - Surprising Shortcuts from Jarrett Thomas to Polish Your Personal Brand and Power Effective B2B Marketing

Thu, 24 Nov 2022
38 - Lessons From the Gaming Industry on Creating Viral Hits That Build Communities

Thu, 17 Nov 2022
37 - ConsultMyApp's Mike Rhodes Shares Strategies for Becoming a Revenue Machine

Thu, 10 Nov 2022
36 - How Streaming Platform ZEE5 Global Goes Beyond A/B Testing to Achieve Stellar Results

Thu, 03 Nov 2022
35 - Keep it Simple! Meesho on Creating Shopping Experiences That Turn Browsers Into Buyers (Part 2 of 2)

Thu, 27 Oct 2022
34 - Listen or Die: eCommerce Giant Meesho on Why You Need to Hear What Your Customers Are Telling You in the App and Everywhere Else (Part 1 of 2)

Thu, 20 Oct 2022
33 - Tim Hyde Shares the Secrets Behind Effective Facebook Ads

Thu, 13 Oct 2022
32 - Surprising Alternatives to Grow Your Gaming App

Thu, 06 Oct 2022
31 - Mobile App Video Ads: Appagent's How-to on How to Wow Your Audience in 5 Seconds or Less

Thu, 29 Sep 2022
30 - Keep on Trackin': Replai Shares AI-driven Analytics to Optimize Your Video Ads

Thu, 22 Sep 2022
29 - Yodel Mobile's Mick Rigby Tells How You Get Your App Onto the Infinite Growth Loop

Thu, 15 Sep 2022
28 - Best-selling Author and Futurist Byron Reese on the Power of Brand Storytelling

Thu, 08 Sep 2022
27 - Tilting Point's Hunter Bulkeley Talks Profits, Purpose and How to Keep Players Engaged

Thu, 01 Sep 2022
26 - Bango Shows How Marketers Can Survive the App-ocalypse and Bring Zombie Users Back to Life

Thu, 25 Aug 2022
25 - How Storyly Helps Brands Tell Their Stories More Effectively

Thu, 18 Aug 2022
24 - Stitcht Shares How to Make Your Marketing More Human and Reveals the UGC Stack

Thu, 11 Aug 2022
23 - How Rootd Bootstrapped its Way to Becoming the Go-to App to Help Us Cope

Thu, 04 Aug 2022
22 - How Press Sports Harnessed Real Community and Relevant Communications to Build "TikTok for Athletes"

Thu, 28 Jul 2022
21 - How M2Catalyst's Network Cell Info App Taps Crowdsourcing and Customer-centricity to Grow Active Users by 2X

Thu, 21 Jul 2022
20 - Grow.co's Adam Lovallo Tells Us Why Growth Means Retention

Thu, 14 Jul 2022
19 - Information IS Power: How Fintech App Koinworks Simplifies Customer Education to Grow Retention

Thu, 07 Jul 2022
18 - Purchasely Co-founder Shares How Marketers Can Personalize Paywalls to Drive Subscriptions

Thu, 30 Jun 2022
17 - Nymbl Science's Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-personalization

Thu, 23 Jun 2022
16 - Chief Customer Officer Abhishek Gupta Reveals How Brands and Retailers Can Win with Hyper-personalization

Thu, 16 Jun 2022
15 - Yoke Network Shows How Working with Influencers Fuels App Installs and Brand Engagement

Thu, 09 Jun 2022
14 - How Yummy is Personalizing Experiences to Grow Revenue and Retention

Thu, 02 Jun 2022
13 - Hello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App is Worth

Thu, 26 May 2022
12 - HUD's Edward Chen Shares the Secret to a Successful Dating App: Make it Female-friendly

Thu, 19 May 2022
11 - How Mainframe Industries' Jasmin Dahncke Builds Game Experiences You Won't Want to Leave

Thu, 12 May 2022

Show more episodes

More business podcasts

More business international podcasts

Find your radio station