Behind the Book Cover by Anna David

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business. Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses. Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry. Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know. Behind the Book Cover is brought to you by Authority Network. Find out whether a book could help grow your business: https://www.legacylaunchpadpub.com/book-score-card