The music we play represents people’s lifestyle, mood & culture. Whether it’s from the UK or around the world where our station is available to broadcast, our mission is to put the listeners at the heart of our station. Especially with getting regular feedback that will genuinely improve & further evolve the brand so that the quality of music is always there for them to have the best listening experience possible. What sets us apart from every other station out there is our diverse programming schedule hosted by talented & diverse Presenters/DJ's. They're given unprecedented amount of creative freedom to really flex & make the kind of shows they want to do without any constraints. We believe this way makes it an enjoyable & exciting experience for our radio talent because they'll be motivated about putting out consistently good & quality content week in, week out. With being a multi-genre entity, we also believe we can succeed in appealing & catering to a wide variety of listeners whether they're into Urban, Dance or the Alternative. We have it all here in one place where listeners can tune into their favourite music station & hear the latest new music right through to old skool anthems.