97.3 Play, with the call-sign WPYA, is a radio station serving Birmingham, Alabama, under the ownership of Summit Media LLC. It broadcasts a Hot Adult Contemporary format.

Its weekly schedule is mostly music-focused, bringing listeners various music shows that air the hottest music hits from the '00s and today, as well as music countdowns. The station's lineup also includes a morning show with Dex Mitchell, in which the host offers entertaining moments, contests, and call-in moments. 97.3 Play also broadcasts sports news and updates on Alabama football.

97.3 Play live streaming service is geographically limited to the US and some selected countries.