Mail Unleashed with Rory Sutherland

22 - Ep 22: Why Nils Leonard stopped just making ads – and started making things

Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.

More episodes

22 - Ep 22: Why Nils Leonard stopped just making ads – and started making things

Thu, 03 Sep 2026
21 - Ep 21: Mail Unleashed Live: the Cannes Lions conversation

Wed, 08 Jul 2026
20 - Ep 20: Direct mail wins the attention economy with Jonny Harrison

Mon, 18 May 2026
19 - Ep 19: Why Ian Gibbs says mail earns attention that lasts

Thu, 12 Mar 2026
18 - Ep 18: Bring your digital brand to life and deliver trust with Sayed Hajamaideen

Mon, 02 Mar 2026
17 - Ep 17: Tesco grows Clubcard loyalty using targeted mail with Tash Whitmey

Wed, 11 Feb 2026
16 - Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey

Wed, 28 Jan 2026
15 - Ep 15: Mail puts the fun in insurance with Ed Birth

Tue, 13 Jan 2026
14 - Ep 14: Use behavioural science to unlock campaign potential with Richard Shotton

Wed, 10 Dec 2025
13 - Ep 13: Mail's trust advantage in banking with Margaret Jobling

Fri, 28 Nov 2025
12 - Ep 12: Ogilvy's Kate Wheaton on using personalisation for more engagement

Mon, 17 Nov 2025
11 - Ep 11: Why top brand loyalty programmes feature mail with Natalie Milner

Wed, 05 Nov 2025
10 - Ep 10: Mail is a ‘super touchpoint’ with Andrew Tindall

Tue, 21 Oct 2025
9 - Ep 9: How AI powers direct mail to drive results with Luke Whitehorn

Wed, 15 Oct 2025
8 - Ep 8: Tangible mail: the key to unlocking digital brand growth

Thu, 02 Oct 2025
7 - Ep 7: From Screwfix to Trainline: Jo McClintock on growing brands with mail

Wed, 10 Sep 2025
6 - Ep 6: Focus on creativity to grab attention and spark engagement with ECD Jack Gallon

Thu, 17 Jul 2025
5 - Ep 5: Mix mail and digital media for best results with Seema Kumari

Thu, 17 Jul 2025
4 - Ep 4: Why marketers are turning to mail to deliver cut-through with Ellie Norman

Thu, 17 Jul 2025
3 - Ep 3: Create impactful campaigns fueled by data with former Boots CMO, Pete Markey

Thu, 17 Jul 2025
2 - Ep 2: Boost retention and drive digital transformation with Tony Miller

Thu, 17 Jul 2025
1 - Ep 1: Improve brand loyalty and retention with Lis Barton

Thu, 17 Jul 2025

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