Strategic Storytelling

147 - 147 Where does your story take place?

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

More episodes

147 - 147 Where does your story take place?

Thu, 06 Jun 2024
146 - 146 A branding story or a Selling Story? 4 Examples

Thu, 30 May 2024
145 - 145 Being Innovative Without Marketing as an Innovator

Thu, 23 May 2024
144 - 144 Why your story doesn't have to make people cry

Thu, 16 May 2024
143 - 143 How to tell if you've got a true business story (or a fun-filled share-with-friends story)

Thu, 09 May 2024
142 - 142 How healers can reach more clients with stories

Thu, 02 May 2024
141 - 141 Why You Lose Your Audience Because They Can't Relate To Your Story

Thu, 25 Apr 2024
140 - 140 Using Stories to Choose Your Niche

Thu, 18 Apr 2024
139 - 139 How to Use Stories to Teach Without Being Preachy

Thu, 11 Apr 2024
138 - 138 The Power of Client Testimonials: Get them to tell stories that sell

Thu, 04 Apr 2024
137 - 137 Are you telling stories to yourself?

Thu, 28 Mar 2024
136 - 136 The Celebrity Archetype: Are you a fan?

Thu, 21 Mar 2024
135 - 135 Why you can be passionate in what you do...but you're not a passionate advocate

Thu, 14 Mar 2024
134 - 134 Pull-the-plug stories: What happens if you quit?

Fri, 08 Mar 2024
133 - 133 Use storytelling to build a client-attracting About Page: 3 Tips

Thu, 01 Feb 2024
132 - 132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients

Thu, 25 Jan 2024
131 - 131 Numbers Make Stories Come Alive (Or Raise Questions About the Storyteller)

Fri, 12 Jan 2024
130 - 130 From “Ordinary” To “Valuable Treasure” With A Simple Story

Thu, 21 Dec 2023
129 - 129 How your intuition can guide you to tell the best story for your business

Thu, 14 Dec 2023
128 - 128 Position Yourself As An Expert With Your Story Archetype

Wed, 06 Dec 2023
127 - 127 How to Demonstrate Your Expertise By Telling Stories

Thu, 30 Nov 2023
126 - 126 How To Use Storytelling To Make Business Plans That Won't Turn Into Pipe Dreams

Thu, 23 Nov 2023
125 - 125 The best business storytellers do these 3 things

Thu, 16 Nov 2023
124 - 124 Traveling for the holidays? Take your story with you.

Thu, 09 Nov 2023
123 - 123 How to begin building your online brand when your website isn’t ready

Thu, 02 Nov 2023
122 - 122 Two ways for business owners to share their journey stories

Thu, 26 Oct 2023
121 - 121 How this business story mistake leads to client confusion

Thu, 19 Oct 2023
120 - 120 How To Use Storytelling To Communicate Your Value (And Avoid A Story That Adds To The Confusion)

Thu, 12 Oct 2023
119 - 119 How to use personality to market yourself and build your brand

Thu, 05 Oct 2023
118 - 118 How To Use Stories To Get More Results From Your Email Marketing

Thu, 28 Sep 2023
117 - 117 Interview with Cindy Bidar: Finding Success With A Role Model Archetype

Thu, 21 Sep 2023
116 - 116 How These 2 Stories Convince Prospective Clients You Can Do The Job (And You're The Real Deal)

Thu, 14 Sep 2023
115 - 115 Business Storytelling: Your Mess Is NOT Your Message

Thu, 07 Sep 2023
114 - 114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle

Thu, 31 Aug 2023
113 - 113 How To Find Compelling Article Ideas From Other People's Stories

Thu, 24 Aug 2023
112 - 112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber)

Thu, 17 Aug 2023
111 - 111 Promoting a Service That Seems Frivolous and Unnecessary

Thu, 10 Aug 2023
110 - 110 Consultants and coaches: Tired of unmotivated clients who won't do the work?

Thu, 03 Aug 2023
109 - 109 Small business marketing:Clients confused about what you offer? Do this.

Fri, 28 Jul 2023
108 - 108 How To Get Credibility When You Can't Get Testimonials

Thu, 20 Jul 2023
107 - 107 How To Grow Your List With Targeted, Enthusiastic Prospects

Sat, 15 Jul 2023
106 - 106 What makes a story memorable (and maybe viral) instead of forgettable (and maybe embarrassing)?

Thu, 06 Jul 2023
105 - 105 What are your clients ready to hear? Look in their backstories.

Sat, 01 Jul 2023
104 - 104 Ready to pivot your business? Don't make these 3 mistakes.

Wed, 28 Jun 2023
103 - 103 How to decide if the story you love will boost your business

Sat, 17 Jun 2023
102 - 102 How To Make Profitable Connections on LinkedIn With A Story That Connects

Sun, 04 Jun 2023
101 - 101 How Questioning That Story Will Lead To Better Business Decisions: The Case of Retirement

Sun, 28 May 2023
100 - 100 How to find your client's backstory - with Shawn Fink

Sun, 07 May 2023
99 - 099 Ending Your Selling Story: How To Show The Transformation

Sat, 06 May 2023
98 - 098 Why Your Story Must Change As Your Business Grows

Wed, 12 Apr 2023

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