The #1 Latino Station in the Ozarks. Customized programming to meet our audience taste. Formatting for this station is Regional Mexican, Salsa, Merengue, Regeton, and top adult contemporary. We are a true Latin blended station. KQMO 97.7 FM covers the heart of the Ozarks. The on-air staff focuses on providing information that will aid in the acclimation of the area. The demo is ages 16 to 40 with a mean of 29, and 92% are bilingual.