TAXI FM™ is the official commercial digital radio station for the entire taxi industry in SA, that broadcast 100% maskandi music with a format of 80% music and 20% programming on a digital platform. The station is accessible in different platforms like social media, and stream on our website. A traditional music show – umbaqanga and umaskandi, characterise this SA TAXI FM . TAXI FM™ describes itself as the premier taxi industry business broadcaster for the taxi bosses and operators. The station content focuses on latest products or services in the taxi industry, sports updates, lotto results, technology, finance and insurance news, taxi dealership promotions, taxi association news and finance advice. The station playlist includes Maskandi, Mbhaqanqo, SA jazz, Afropop and SA traditional gospel music. We are all different in our upbringing however we all have/share a common difference which is culture, no matter how modern we are most of us we are still rooted in our culture. Taxi FM™ is one of the maskandi shows that, no matter how far you stay or work, whenever you tune in from whichever side of the taxi rank you will always feel at home. Something about traditional music that makes one feels the love, humanity and entertaining, TAXI FM™ aims at retaining the heritage whilst at the same time providing contemporary association and more modern feel to the majority of South African commuteres that travel to and from work by a taxi. TARGET AUDIENCE: • Taxi bosses, taxi drivers, taxi OPERATORS, taxi association, Santanco and NTA members who are Maskandi Music lovers • Lovers of Culture and Heritage • Maskandi Musicians • Both Male and Female, (18-55+)