SMB Community Podcast

Running a small MSP means being the CEO, the sales team, the HR department, and the escalation tech — usually in the same afternoon. The SMB Community Podcast is where MSP owners get straight answers on the business side of running an MSP. Every week, Amy Babinchak, and James Kernan — MSP owners and advisors from the Small Biz Thoughts community — take on the questions small MSP owners actually ask: How should I price? When do I hire? Should I give a proposal at the first meeting? What is my MSP worth? No vendor pitches and no theory — practical advice from people who have run, grown, and sold IT businesses. What this MSP podcast covers: • MSP sales and client growth — the MSP sales process, proposals, price objections, referrals, local marketing, and choosing a CRM • MSP pricing and agreements — MSP pricing models, single plan vs. tiers, price increases, managed service contracts, margins, and cash flow • Leading an MSP team — MSP hiring, tech compensation and commissions, accountability, culture, and EOS for small MSPs • MSP operations — processes, KPIs, documentation, your MSP stack, and the Microsoft Partner Program • Selling your MSP — MSP valuation, exit planning, private equity, and building a business that runs without you • AI for small MSPs — selling AI services, AI governance for clients, shadow IT, and what AI does to per-seat pricing Questions we answer: • How should a small MSP price its services — one plan or several? • When can an MSP owner afford the next hire, and how should you pay techs? • How do you raise prices without losing clients? • What makes an MSP worth more when it's time to sell? • How can a small MSP make money from AI? Whether you're starting an MSP, running a two-person shop, or building toward an exit, this is the show for the MSP owner-operator. The SMB Community Podcast is part of Small Biz Thoughts and produced by MSP Radio. More resources for MSP owners at smallbizthoughts.com.