You Don't Know Vietnam

27 - E27: What is Zalo and why is it SO popular in Vietnam?

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Enjoy conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency for global brands who want to build authentic audiences in Vietnam.

More episodes

27 - E27: What is Zalo and why is it SO popular in Vietnam?

Tue, 16 Apr 2024
26 - E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans

Tue, 02 Apr 2024
25 - E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW

Tue, 05 Mar 2024
24 - E24: Meet the Vietnamese founder tackling addictive short-form social content

Mon, 29 Jan 2024
23 - E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen

Thu, 11 Jan 2024
22 - E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang

Thu, 04 Jan 2024
21 - E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink

Wed, 06 Dec 2023
20 - E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?

Thu, 16 Nov 2023
19 - E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai

Wed, 01 Nov 2023
18 - E18: Why Vietnam's thriving F&B scene is more than phở and street food

Thu, 28 Sep 2023
17 - E17: Building brand love in Vietnam's changing PR industry

Tue, 29 Aug 2023
16 - E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen

Tue, 01 Aug 2023
15 - E15: Mental health and the pressures facing Gen Z in Vietnam

Tue, 25 Jul 2023
14 - E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell

Tue, 30 May 2023
13 - E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui

Tue, 23 May 2023
12 - E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains

Tue, 16 May 2023
11 - E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao

Thu, 27 Apr 2023
10 - E10: Hanoi Rock City's DA on 12 years of setting the stage for Vietnam's indie scene

Sun, 09 Apr 2023
9 - E09: Filmmaker Quang Nong on Vietnam's new wave of cinema

Fri, 31 Mar 2023
8 - E08: Music duo Tiny Giant on respecting Vietnam's traditional instruments and how they want to evolve as artists

Sun, 19 Mar 2023
7 - E07: "Investors, stop asking me stuff you wouldn't ask men," says CEO of tech startup Annie Possible

Tue, 14 Mar 2023
6 - E06: Photographer Justin Mott on shooting Vietnam's first billionaire and the changing tastes of clients

Tue, 28 Feb 2023
5 - E05: "Vietnamese rap is blowing up and it's an opportunity for everyone," says Dunkare's Tran Tien Dung

Thu, 23 Feb 2023
4 - E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth

Tue, 14 Feb 2023
3 - E03: Travel writer Joshua Zukas: The Orientalist fantasy surrounding Vietnam doesn't match reality

Thu, 09 Feb 2023
2 - E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right

Wed, 01 Feb 2023
1 - E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam

Tue, 13 Dec 2022

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